Jess Wilder
In printing terminology, the bleed is the extra margin on a print product that is meant to be trimmed off when the product is trimmed to its final size. Bleed basically means that the color and graphics on a product "bleed off the page" to ensure continuity of the color to the edge of your product. For the best results, please download the product templates from our download templates page.
When we print products such as business cards and postcards, we do not print on paper of that size. We gang-run print, which means that we organize several print jobs next to one another on a large sheet of paper, print, and then trim each individual product to its final size. Jobs cannot be trimmed perfectly on the trimming line each time. During the trimming process, a product may be trimmed within or beyond the trimming line. As a result, the product may have a white edge, or a portion of the artwork from the surrounding jobs. Thus, we require a bleed on each individual product so that when the product is trimmed, there is an extra margin to prevent imperfections.
A full bleed is required for all print-ready files. For the correct bleed for your product, please view the list below. For example, most business cards have a 0.1" bleed, so a 2" x 3.5" business card without round corners will have a bleed size of 2.1" x 3.6".
0.1" bleed: most business cards, folded business cards, bookmarks, CD packages, club flyers, collectors cards, DVD packages, event tickets, most postcards, rack cards, rip business cards, rolodex cards, stickers, table tents, greeting cards, "wink" special shapes.
0.125" bleed: a-frame signs, banners, brochures, door hangers, envelopes, flyers, folded hang tags, hang tags, illumaprint panels, letterheads, mini menus, notepads, posters, Large Format Posters, roll labels, retractable banner stands, staggered cut flyers, window clings, window decals, yard signs.
0.125" bleed: booklets, calendars, catalogs
0.3" bleed: folders
0.325" bleed: business cards with round corners in either 2'' x 3.5'' and 3.35'' x 2.17'' size. Postcards with round corners in the following sizes: 4'' x 6'', 5.5'' x 8.5'', 4.25'' x 5.5'', 5'' x 7''. All special shapes, except for "wink" special shape, which is 0.1".
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